Up to 5 TA is the the firm that owned Flashtalking, which Mediaocean acquired for $500 million earlier this year. [16], Advertising services and software company, Learn how and when to remove this template message, "Hot Ad Tech Firm Mediaocean Sees IPO in 2014, Refreshes Its Product Lineup", "Lefkofsky's ad tech firm closes merger with rival", "Mediaocean to Sell Stake to Vista Equity Partners", "Mediaocean and 4C Partner to Improve Cross-channel Marketing", "ITN Holdings and Mediaocean Announce Partnership To Integrate ProVantageX for Buy-Sell Automation", "Vista Equity Partners Explores Sale of Mediaocean", "Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform Access", "Mediaocean Acquires MBS to Expand European Operations", "Data science media startup 4C Insights is being acquired by Mediaocean", "Mediaocean to Buy Adtech Company Flashtalking for $500 Million", "Hot Ad Tech Firm Mediaocean Sees IPO In 2014, Refreshes Its Product Lineup", "AOL Fishes Where TV Dollars Are: Mediaocean", https://en.wikipedia.org/w/index.php?title=Mediaocean&oldid=1117443133, Information technology companies of the United States, Articles with dead external links from May 2016, Articles with a promotional tone from October 2017, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 21 October 2022, at 19:21. Clean rooms are, from my perspective, the future, says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. Our partner network provides direct, in-platform access to trusted providers across the media ecosystem. He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean's two founding companies along with Donovan. Mediaocean CEO Bill Wise has strong words for The Trade Desk. [9], In 2019, Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit, a TV programmatic company. Bill Wise was born on 6 August 1964 in Lexington, Kentucky, USA. [7], In 2020, the company employed 1200 people. Copyright 2023 Beet Media, LLC. The Mediaocean integration is the single largest Flashtalking has as a company. JOHN NARDONE: Advertisers need to have a party that they can trust. in accounting and business from the University at Albany and is a CPA. Mediaocean's acquisition of ad server Flashtalking for $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. } Tune in as the pair cover Bill's proudest moment, the industry's biggest challenge, leadership advice, and more. This year in particular, there are more conversations around transacting on new currencies [], LAS VEGAS Omnicom Media Group, the media planning and buying unit of Omnicom Group Inc., and Albertsons Media Collective, the retail media arm for grocery chain Albertsons Cos., announced a collaboration aimed at helping brands to target audiences and measure performance on connected television. Mediaocean is the leading software platform provider for the marketing world. Mediaocean handles over $150 billion of advertising spending a year. window.mc4wp.listeners.push( All Rights Reserved. [6], In September 2017, Mediaocean announced its partnership with 4C in order to improve cross-channel marketing. At Mediaocean we're building on decades of experience to build the mission-critical platform for omnichannel advertising. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. Bill is on the board of directors of AddThis and the Ad Council. We want to make sure you get the most out of our platform. As one blogger sums up scathingly: . Kapoor says marketers like him are trying out the emerging software category. Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or walled gardens. We still [], LAS VEGAS General Motors wants to respect its audiences privacy and it is testing-out new tech to do it. With YouTube TV In The Mix, We Need Faster, More Precise TV Measurement, Nasdaq-Based Ads Exchange Plans To Bring Wall St. Trading To Digital Media, FastPay to Host Inaugural FastForward Conference for Financial Experts and Officers in Digital Media and Technology. Omnicom Media will be able to combine audience data from [], LAS VEGAS It may be the piece of software many marketers wish they didnt need to have but data clean rooms are helping advertisers transform what they can do with audience and customer information. The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices. [], LAS VEGAS Setting the value of advertising transactions in whats mostly known as a currency has been a key topic as marketers aim to compare different media outlets such as traditional linear television with on-demand video streams. Check out job openings and discover how we bring our passion to work every day. Bill is an avid and active angel investor through Click Ventures. He is known for The Incredibles (2004), Brave (2012) and Incredibles 2 (2018). This means delivering integrated planning, buying, and bill pay applications that empower you tomarket the way consumers consume seamlessly across all channels and devices. Thank you for your continued support. We look forward to providing you with even more cutting-edge market research, as Topio Networks. Thats where the IAB will hold its Annual Leadership Meeting, January 22 to 24. ChatGPT Sounds Exactly Like Us. Sign up for a free account. Press coverage Product Manager. A major marketer will now be able to use dynamic creative in both the open web and the walled gardens. But Carrie Sweeney, Industry Lead, Retail, Pinterest, is currently fixated on this seasons other hottest trend data clean room software that enables privacy-compliant media partner collaboration. We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? In this video interview with Beet.TV, Sweeney explains why Pinterest [], LAS VEGAS Economic disruptions can be painful, but they also can drive greater innovation. He is on the board of directors of the Ad Council and the Centre for Social Innovation. He explains it as a natural cycle in private equity where Vista held ownership for over six years. Same platform but with new and improved features. We are excited to share that Mediaocean has entered into a definitive agreement to acquire 4CInsights (4C). Thought leadership, industry insights, reports and more covering all things omnichannel advertising, Upcoming webinars and events as well as past recordings, Industry publications featuring bylines from Mediaocean leaders, Updates, blog posts, and other tidbits from our team, White papers and industry reports covering the latest trends, Impactful results from clients leveraging our platform, Industry publications featuring Mediaocean and our leaders. Bill Wise is based in Austin TX. Get Bill Wise's email address (b*****@mediaocean.com) and phone number (917817..) at RocketReach. Unified data across media types, channels, and vendors to extract actionable intelligence, End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it, Transparency and controls purpose-built for the advertising industry so you can streamline operations. This means delivering integrated planning, buying, and bill pay applications that empower you to market the way consumers consume - seamlessly across all channels and devices. He is also a Co-Founder and serves as Chairman at Yobi. NARDONE: We both also embrace the ecosystem broadly. forms: { Discovery are teaming up with trade group VAB and the OpenAP data collective to set standards, cooperate on collecting streaming data and certify providers of streaming audience measurement, according to an announcement. listeners: [], www.imdb.com name. He comes to Mediaocean from his role as Mr. Bill also serves as an Advisor at Luma Partners. investment funds and high-net worth individuals globally. Discovery are teaming up with trade group VAB and the OpenAP data collective to set standards, cooperate on collecting streaming data and certify providers of streaming audience measurement, according to an announcement. He holds a BS in Accounting & Business from the University of Albany and is a CPA. Prior to MediaBank, Bill served as SVP /GM of ad platforms & global exchange at . Angel, Fund of Funds, Venture Capital), This describes the stage of investor this person is (e.g. But Carrie Sweeney, Industry Lead, Retail, Pinterest, is currently fixated on this seasons other hottest trend data clean room software that enables privacy-compliant media partner collaboration. Measurement and attribution are necessary parts of this growth. Prior to MediaBank, Bill served as an executive at Yahoo, overseeing global advertising platforms a role he achieved after serving as president of Right Media, which he helped guide to an $850 million acquisition by Yahoo in 2007. Copyright 2023 Beet Media, LLC. Prior to MediaBank, he served as an executive at Yahoo, overseeing global advertising platforms-a role he achieved after serving as president of Right Media, which he helped guide to an $850 million acquisition by Yahoo acquisition in 2007. With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. callback: cb callback: cb (function() { Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. If we decide that maybe we'll sell a piece of the company to a new private equity firm if that's the best for our clients, our products and our employees we're going to keep the lines open. Mediaocean is an advertising services and software company, headquartered in New York City. He comes to Mediaocean from his role as. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. The advertising industry is going through massive transformation, which has been accelerated by COVID-19, but our mission remains the same:to provide the modern system of record for omnichannel advertising. Theres an overabundance of companies right [], LAS VEGAS Consumers are spending more time with streaming video than with traditional linear television and marketers want to reach them as platforms such as Netflix and Disney+ expand their advertising inventories. Prior to MediaBank, Bill served as SVP/GM of ad platforms & global exchange at Yahooa role he achieved after serving as president of Right Media, which he helped guide to Yahoo acquisition in 2007. Bill Wise CEO at Mediaocean New York City Metropolitan Area 500+ connections Fun! They have done that for the open web. A free inside look at company reviews and salaries posted anonymously by employees. Please subscribe to the #BeetCast on your favorite podcast service. Ashlee Vance explores innovations in new tech, software, engineering, and science in places outside of Silicon Valley. On this day, December 1 in the year 1962, one of the wealthiest African-American businessmen was born in Colorado, United States of America. This diversification is leading media buyers and sellers to adopt more measurement methods in their negotiations. on: function(evt, cb) { Our mission has always been to be the independent and neutral operating system whereas Flashtalking is the independent and neutral source of truth. { In this video interview with Beet.TV, Darren Sherriff, VP, [], National television programmers Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. This months gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such [], LAS VEGAS For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. If youre not familiar, 4C has built the leading self-service intelligence platform for marketers and agencies to drive business outcomes across closed ecosystems. But the new privacy environment makes sharing audience data understandably limited. In this video interview with Beet.TV, Dana McGraw, SVP, Audience Modelling & Data Science, The Walt Disney Company, explains how new clean room software is moving the [], LAS VEGAS Marketers what to know not only that target audiences saw their advertisements, but also that their campaigns led to an action such as a store visit, app download or final purchase. 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