Maria Koutroumpa, who is a 26-year-old market researcher, explained: Initiatives like these have been ever present in products such as cigarettes. whose attitudes and behaviours place their children most at risk of excess weight gain), Provide insight into why those individuals hold the attitudes and behave as they do, Create a communications campaign to change those attitudes, Provide products (such as handbooks, questionnaires, wall charts and web content) that people could use to help them change their behaviours, Signpost people to services (such as breastfeeding cafs, accompanied walks, free swimming and cookery classes), Bring together a coalition of local, non-governmental and commercial sector organisations to use their influence to change behaviour, The 1.4 million families who have children aged under 2, The 1.6 million families with children aged 2 to 10 whose children are most at risk of weight gain, Those ethnic minority communities (particularly Black African, Bangladeshi and Pakistani) where levels of childhood obesity are particularly high, Review of the existing evidence base in both academic and market research, Quantitative segmentation of 883 families of children aged 2 to 10 using the TNS Family Food Panel and bespoke surveys, Qualitative research by 2CV into current behaviours and attitudes and opportunities for intervention focusing on those families identified as a priority in the segmentation, Proposition research by 2CV to identify the most effective ways of tackling the issue of family diet and activity levels and promoting behaviour change, Qualitative research with six ethnic minority communities Pakistani, Bangladeshi, Black African, Gujarati Hindu, Punjabi Sikh and Black Caribbean communities, While people know obesity is an issue (93 per cent of UK parents agree that childhood obesity is an issue of national importance) they do not realise that it is their issue (only 5 per cent of parents believe their child is overweight or obese), Parents routinely under-estimate the amount of food they and their children eat and over-estimate the amount of activity they undertake, A host of behaviours the research suggests are unhealthy (such as spending a lot of time participating in sedentary activities) have no perceived risk for parents, Healthy living is perceived as a middle-class aspiration, Parents prioritise their childrens immediate happiness over their long-term health, the link between poor diet and sedentary behaviour today and future health outcomes is not understood, Many parents have surrendered control over food choices to their children allowing children to decide what goes in the supermarket trolley, what they eat and when they eat it in order to avoid rows, Parents often prioritise filling children up over feeding them the right foods, Snacking has become a way of life in many households and is used in emotionally complex ways, for example as a reward for good behaviour and as appeasement, Many parents lack the knowledge, skills and confidence to cook from scratch and rely on convenience food, Coping strategies to deal with fussiness can create chaotic, unhealthy family mealtimes, Most parents believe their children are already active (confusing being boisterous with being active) and believe that schools are already doing enough to make sure children are active, Sedentary activity (for example watching television and playing computer games) is encouraged by parents because it frees up their own time and they may lack the inspiration or motivation to be more active, Parents often believe it is too unsafe for their children to play outside, Some mothers lack the confidence to take part in physical activity with their children, Parents habitually use cars for short journeys because they believe it is more convenient and they attach status to car usage, Be concerned that weight gain has health consequences, Recognise their families are at risk and take responsibility for reducing that risk, Ask Use a variety of mechanisms to ask as many families as possible about their own behaviours, Benchmark Use mass media to bring results to life and tell people how they and their neighbours stand in relation to the nation, Create practical goals Allow families to select a behaviour to change, based on their own needs and aspirations, Record Provide a mechanism for individuals to record their own behaviour, Report back Tell the nation how we are doing, Increasing consumption of fruit and vegetables (5 A Day), Having structured meals, especially breakfast (Meal Time), Reducing unhealthy snacking (Snack Check), Reducing fat consumption (Cut Back Fat), 60 minutes of moderate intensity activity (60 Active Minutes), Reducing sedentary behaviour (Up & About), To reach 99 per cent of families living in England (defined as an opportunity to see the campaign), For 82 per cent of all mothers with children under 11 to recall the advertising campaign (as measured by the tracking study), For 44 per cent of mothers with children under 11 to recognise the Change4Life logo (as measured by the tracking study), For 100,000 families to complete How are the kids? questionnaires, For 200,000 families to join Change4Life (defined as registering their details with the programme), For 33,333 families to still be involved with Change4Life after 6 months, To generate 1.5 million responses (calls, web visits or paper responses), Providing lower-cost fruit and vegetables (Tesco), Selling 70,000 family bikes at cost (Asda), Sponsoring the London Marathon as the Flora Change4Life London Marathon (Unilever), Funding free swimming for all customers (British Gas), Monitoring campaign exposure and visibility to the target audience, Tracking the development of a social movement, Three in 10 mothers who were aware of Change4Life claim to have made a change to their childrens behaviours as a direct result of the campaign. Here are some possible strengths and weaknesses you can use as the basis of your answers for these questions. Character-based strengths - some examples include enthusiasm, courage, discipline, and a positive attitude. . Accurate forecasting. The model assumes that most behaviors of social relevance (including health behaviors) are under volitional control, and that a person's intention to perform a behavior is both the . Policy mechanisms to in uence health behavior vii The new health secretary Andrew Lansley stated that the campaign should be supported by businesses not the government. On an individual level, a weak leader may not encourage the . There may also be a few short/long term side effects to some vaccinations. Overworking and not delegating. Knowledgeable - Debaters rarely pass up a good opportunity to learn something new, especially abstract concepts. The team consciously decided to avoid government branding, since research indicated that people were keener to be part of a movement owned by all, rather than prescribed by the Government. 'Five-a-day' is perhaps the best known of all the government's health messages and, as such, it can be seen as one of the most successful. How you respond gives them a hint of your communication skills. Strengths & Weaknesses Debater Strengths. All work is written to order. This free app is part of the NHS' Change4Life campaign, you may have seen their adverts on the tele. 13. In the examples below, you'll see the weakness followed by context: Personality Traits Example 1: ' I can be too critical of myself. A look at the effectiveness of the Government TV campaign targeting obesity after supermarkets agree voluntary 'traffic light' food labelling. By newsroom on January 18, 2013Comments Off on Effectiveness of Change4Lifes new Campaign. (Politics, 2011), The factors that are behind the poor sexual health of Britain have been debated and there is no single suggestion. Whilst the dairy swaps are questionable, other key foods that are well recognised to be a problem have been missed. This will ensure that England has a healthier environment so that everyone can socialise, relax, travel and shop free from second hand smoke. Hiring. Pre-existing networks, such as regional obesity leads, regional physical activity leads and healthy schools coordinators have all worked hard to promote the movement in their areas, The Change4Life brand identity captured the imagination of the public and made it possible to land some hard-hitting messages in an engaging and charming way. When asked to present a weakness, find a way to emphasize the upside. What are the socio-demographics of the clients / users of change4life programme / apps? There are lots of reasons why we should explore our strengths and weaknesses. The local health authority had determined that to counter methods that tobacco companies have used to lure young people into thinking that smoking is cool, the most effective way to stop people from smoking is to fight fire with fire. In its first year, Change4Life focused on families, particularly those with children under 11. Change4Life is the British Government's flagship brand focused on tackling childhood obesity. It has been hoped that the ban would help reduce the smoking rates among the poor but instead smoking in working-class men has risen. The conflict theory pinpoints the belief that these social classifications are parasitic: only benefiting one group while negatively . Then the third stage which was also launched in 2010 moved the focus back onto contraception again. Less paid for by government, more backed by business. Open Mindedness. A key focus of the campaign is the promotion . Strengths are the tasks you do easily and well. Earlier in my career, this led to burnout and negative self-talk. Get Help With Your Essay (Walayat, 2010), By the government announcing that the primary care trusts are going to be closing it marked the first step towards the NHS becoming privatised. They inform how we decide what career paths to follow, what roles we should play, and the ways we perform in those roles. In years two and three, the campaign has expanded to address other at-risk groups. The law also states that smoking is not allowed in public transport or in work vehicles where there is more than one person in the vehicle. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on the NursingAnswers.net website then please: Our academic writing and marking services can help you! This is surprising as whilst butter contains natural fats, many low fat spreads, such as margarine, are known to contain trans fats, which can be a danger to health if consumed regularly. To meet this commitment, it is necessary not only to encourage individuals and families to desire, seek and make healthier choices but also to create an environment in which those choices become easier. The BMA warned that clinics will not be able to cope with the rising rates of STIs without the government support. Registered in England with company number 07856984, Website design & development by 54 Degrees, Yes, please send me social marketing tips and news by email, The campaign reached 99 per cent of targeted families, 413,466 families joined Change4Life in the first 12 months, Over 44,833 families were believed to still be involved with Change4Life after 6 months, Over 1.9 million responses (postal, online, face-to-face, telephone) were received in year one, Create a societal movement in which everyone plays their part, helping to create fundamental changes to those behaviours that can lead to people becoming overweight and obese, Create a segmentation model that would allow resources to be targeted to those individuals most in need of help (i.e. (Pharmaletter, 2010), An important aspect of the proposal is that the health care providers will be paid according their performance, reflecting outcomes as well as activity and progress on outcomes will be supported by quality standards which are developed by National Institute for Health and Clinical Excellence (NICE). 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