Very funny and subtle. (Who cares about sitccoms, but Im talking about every movie not on TCM or the subscription channels.) Hi, Beth! They were once seen as reputable. I'm no fan of Liberty Mutual TV commercials, having savaged the company's awful "Truth Tellers" ads in January. But not anymore. Chances are, you've seen a commercial for the insurance company "Liberty Mutual." Chances are, you've seen commercials about "Limu Emu (& Doug). At the beginning of the ad, there is a guy shown seated at a table in front of a huge dollhouse. ), but I suggest that it is not mine alone. Thank you for this forum to express my opinion. Liberty Specialty Markets. Coverage and insurance are provided and underwritten by Liberty Mutual Insurance Company or its affiliates or subsidiaries. . Some of it sticks. Small commercial Don't have an account? Phone 1-888-451-8414. I would never buy insurance from Liberty. That's the theme of the newly launched domestic brand campaign for Liberty Mutual's Commercial Insurance strategic business unit. In most cases, the level of the actors fame has a significant bearing on the effectiveness of the ad. Conveniently access your account online, 24/7. And youre right, that key metric, return on investment, would be in a whole different league if the company and its agency had built a campaign on real, meaningful advantages instead of the Big-Bird buffoonery they have now. It actually seems like these commercials were created by 20 year olds or younger to cut cost perhaps?. I also hate the esurance commercials with Dennis Quaid. Ten-four, good buddy! Internet message boards and the companys own social media pages are rife with complaints from people who say they hate Libertys commercials so much, they refuse to consider them when shopping for car insurance: I know Im just a humble freelance copywriter, but hereswhat I think Liberty Mutual should have done. These are some of the most well-known females now working in both film and television. Yes, Liberty Mutual does measure the effects of its advertising. Nicole Randall Johnson (Liberty Mutual Commercial Actresses), 10. Oh, Rae! With so many insurance companiesGeico, Progressive, Farmers, Allstate, etc.all cutting capers with zany characters and silly situations in an attempt to stand outwhy does it make any sense for Liberty Mutual to try and do the same? Well make it look like an invoice. Well make it look like an official government document. He did so without shame. I checked Liberty Mutuals Q2 2020 financial performance and it appears the company lost $320 million. I scramble for my remote every time I see one about to air. Yes, Gary. Another new one the long-haired blond guy who needs to wash his hair .. and his long-haired blond dog. In the episode of MacGyver titled The Heist, in which he also appears with James Farentino. It may be true that everything is political, but theres a big difference between relevant discussion and spewing a bunch of vitriol out of left field. Comfortable with Australian and American accent. I have extensive experience making audio recordings using great equipment, such as a large diaphragm condenser NT-1 microphone in my own professional studio. She portrays the role of DJ Liberty in this insurance company's DJ Liberty ad. Over the course of its more than 150 years in operation, it has been offering insurance for residential and commercial properties, as well as automobiles, boats, and recreational vehicles. Whats worse is that some consumers may get the impression that optional coverages such as accident forgiveness, new car replacement, and better car replacement are exclusive to Liberty Mutual and included in every policy. those commercials are worse than robo calls, every chanel and never ending. The male is depicted as totally inept, bumbling and lazy and in need of prompting to say his lines. Track a claim filed against a Liberty Mutual customer. Liberty employs nearly 50,000 people throughout the world. The year after that, she had an appearance in a live-action trailer for the comic book series Hack/Slash playing the role of Cassie Hack. A significant number of his ads have been produced for Liberty Mutual Insurance. Personally I think since we have to pay out so much money for cable TV etc, we shouldnt even have to even see any commercials at all. Great work, Goodby! And it is played over and over and over. Im intrigued by how Liberty Mutuals decision to spend $2.37 for their new grade school quality jingle (as if the CEO was personally pissed off at their former marketing agency). Thank you for the ability to learn that I am not alone in these feelings and that there just may be a small spark of hope. It just doesn't make me wanna smash the TV the way all the other ones do. We will share it within our Liberty Mutual family of companies and with our marketing agencies only for this purpose. Whether you're looking for basic car insurance, or comprehensive coverage, we'll customize a quote for you. Unlike any of the emu ads so far, that would actually be funny. Switch to the light mode that's kinder on your eyes at day time. Chewing on toothpicks, speeding recklessly down highways . Liberty Mutual ads (and so many others) appear to be the product of younger creatives who wouldnt know effective advertising if it hit them in the face. However, she has also appeared in a number of television episodes (2012). Oh, wow, its great to hear from someone whos worked in insurance and knows what theyre talking about. Before Limu Emu, they had some guy who would and Im not kidding describe their print ads and billboards. Life Insurance Address: Protective PO Box 12687 Birmingham, AL 35202-6687 . We may transfer, process, and store information you provide in the United States and other countries, some of which may have less protective data protection laws than the country in which you reside. Playing off the trope that white people follow rules and POC just want to break rules. Tress MacNeille is one of the most talented women in the voice-over industry to date. Consider the same thing from asshole lying tv lawyers, and countless other venues that just plain aim at repetitive greed to get your money. The Liberty Mutual Group is an American multinational diversified insurance company that is also the third-largest property and casualty insurance provider in the United States. And when Brad & LiMu Emu are on, my hand AUTOMATICALLY reaches for the MUTE button! And the we have to get back to our important work, like theyre a community non-profit or something. Interesting take. And the new jingle reminds me of the SNL skit chopping broccoli. Goodby to these commercials. That alone would stop me from buying anything from them whatsoever. In my way of working will find professionalism, quickness and excellent quality recordings. Clara began her acting career by playing supporting roles in a number of films. The following is a list of well-known actors whose voices may be heard in a number of critically acclaimed and commercially successful movies and television programs. Liberty Mutual should know better than to demonstrate commercials using bad habits. IMAGINE HOW MANY CLAIMS COULD BE PAID, RATHER THAN BUYING TRASH TV TIME. We remain committed to customer-focused innovation today, with Solaria Labs' creation in . Real-Time Video Ad Creative Assessment. I agree that Liberty mutual adds are bad. Carriers can file claims on behalf of their customers here. Chili's "baby back ribs" ditty won the title for catchiest jingle. Her first appearance on television was as a guest star in an episode of Law & Order: Special Victims Unit in the year 2009, where she made her debut. As much as I despise Limu and Doug, what about wet teddy bears?. I find it disheartening that Liberty has followed the path of pure profits over their decades of honorable operations. She has also made guest appearances on a variety of other television programs, including The Steve Harvey Show, Sister, Sister, The Jamie Foxx Show, Curb Your Enthusiasm, and In the House. Hey, everyone, look at us! the Liberty Mutual people say. By mail: Billing Address: Liberty Mutual Insurance Group Personal Market - RPC PO Box 1604 New York, NY 10116-1604 . I cant wait to read the comments above, as Ill wager many of them are from disgruntled current or ex- Madison Ave. types. So many advertising creatives today have no clue. Liberty Mutual, the name has great connotations and has to have high brand awareness. You can easily create one using the claim number provided by Liberty Mutual. Youre right, Ellen. He is best known for starring as "Bad Actor" in a Liberty Mutual commercial (2019), as Gregory Manes on The CW's Roswell, New Mexico (2020-present), and currently, as Dr. . 5. After 30 years of using my voice as a classroom teacher and school principal, I bring a voice that is warm, informative, and can be inspirational. Hey, Jerry, we need a jinglesomething to make sure people remember our name., Ive got it! Maybe he should be. Yes, Leonardo. It just seems like someone in LMs management would see these ads as pathetic. Our professional liability solutions help protect businesses against legal, financial, and reputational . Pathetic! But LM has clearly decided to pursue the funny route with its commercials. They endlessly run LibMu ads .. at least every 10-15 minutes .. sometimes more. All four insurance jingles Nationwide, State Farm, Farmers, and Liberty Mutual placed in the top third of the pack for recognizability. And stay tuned, because I have a bone to pick with that companys Mayhem mascot in my very next ad review. John Ales (Liberty Mutual Commercial Actors), 4. Did you see it? A well-known voice calls out to him just as he rounds the bend, saying, Something to help you remember., David Hoffman is a comedian and actor, but he is perhaps best known for the ads he has done for Liberty Mutual Insurance. Even Geico have given up their gecko. Start your quote with one click. Once again, I find this dreadfully unfunny. WELCOME TO 2020, THE YEAR THE RACE FOR THE BOTTOM BEGAN, LIBERTY MUTUAL IS IN THE LEAD, WITH PROGRESSIVE, GEICO, AND ALLSTATE CLOSING THE GAP, THE TRUE WINNER TO THIS POINT, IS MY MUTE BUTTON. East Development Lead. We are an industry leader in affinity partnerships, offering car . But, you know, the kids would rather be funny or creative anyway. Her roles in films such as The Eyes of My Mother, Billions, and Louie have brought her the lions share of her notoriety. Clara Wong is a well-known actress and television personality who rose to fame thanks to her many roles in various advertisements that were broadcast on television. Thank God for the mute button. Then I tape everything else that I want to watch so when I watch the other programs I can simply fast forward through all of the commercials and I avoid them, life without commercials is the best thing ever! My God Im not alone in the wilderness! And I also appreciate your anecdote about calling a Liberty Mutual CSR to ask about consumer complaints. The sixth largest auto and home insurer in the U.S., Liberty Mutual (www.libertymutual.com) sells full lines of coverage for automobile, homeowners, small commercial, valuable possessions and personal liability insurance. Rest assured, Liberty is getting an earful. I do the same as you lunge for the remote as fast as I can. But its the only one, and their jingle drives me nuts every time I hear it. Dont even get me started on her and that Mayhem guy. Thanks for posting, Michael. William English (North American) Yng Adult (18-29) | Adult (30-50) Extremely versatile voice, age range 20-55. But the newest with Emu and Doug are the worst. (based on available global GWP and NEP data). He is a split-toothed, 70s moustache and greasy hair character, who reminds me of a low IQ criminal re-entering the job market. Hi, Doc! Youre not alone, Joe. Oh, Julie, you arent kidding about that witness protection guys voice. Entertainment Television and Comedy Central, amongst others. I actually think that line is clever, but its the only thing clever about that ad. Ah, to be a kid again. We have their auto insurance & its beyond horrible. Oh, no who in the world is approving these stupid commercials. Check em out: https://thecrankycreative.com/liberty-mutual-ad-review-zoltar-and-other-bad-ideas/. I dont get it. I agree with the person who said that every single person involved in these ads should be brought up on charges. I must agree with you, and then some. Where are the adults in the room to say, This idea kind of stinks, or, This has been done before? Liberty Mutual have done research learning that people remember ads with young people having a great time. Too bad you cant escape the ads! March 18, 2020. We continued to grow in the 1990s through acquisition of major commercial and risk carriers. Typical "guy-next-door" mid-range, with great range for those needing a deep voi. Imagine if it was creative copy that inspired us instead of disgusted us. Have you noticed they seem to be saying Liberdy instead of Liberty? This insurance provider has been able to stay in business by acquiring the highest number of feasible consumers. Hi, Craig. A one-liner and an attempt at a joke (bad) is all they have. Do you find yourself curious in the identities of the actors that appear in Liberty Mutual commercials? Posted: 02 Dec 2022 at 5:27pm. But they sell the piece of crap to the client as this hugely innovative idea thats just so, so funny and memorable. The goofy white beta male who throws his wallet into the harbor. The Liberty Mutual ads have to be some of the most anal, obnoxious ads out there. A bunch of copywriters and graphic designers get together and throw a bunch of shit at a wall. Advertiser. Keep that remote handy! Im guessing it will fall on deaf ears unless, others negative-message them too. And Im sorry to give you one more reason to dislike the Liberty Mutual ads. YouTube. If I were being beaten to death by a barbed-wire-wrapped baseball bat in the middle of a Turkish prison yard in the hot sun and the warden came out and said I cannot only make this stop, but I will free you from these walls if you accept this complementary liberty mutual insurance policy, I would beg for death. He gets to his feet and strolls around while maintaining a contemplative expression. Our support team is available Monday - Friday 8 am to 8 pm ET. I thought it was just me who hated those commercials. So annoying I came here. (adsbygoogle = window.adsbygoogle || []).push({}); Heres my problem with these ads: They seem specifically designed to stir the emotions of entitled dimwits who think its no big deal to tap another drivers car, who see rate increases as unfair punishment for having caused an accident, and who are all too eager to blame their troubles on everyone but themselves. Your Liberty Mutual office has customer service and sales representatives who are happy to help you. I cant tell you how many times my 89-year-old mother has asked me, what is that commercial about?. Why not try to be different, smarter, better? I cringed so hard and so often, my face hurt. Getthe latest risk-management trends facing your business, along with insights to help you prepare for them. If you already have an existing claim with Liberty Mutual, you can create an account to manage your claim and track its progress to completion. Love your proposed copy and ideas! I watch a lot of the Turner Classic Movie channel, since they have no commercials. Some policies may be placed with a surplus lines insurer. Dimitar has appeared in films such as Big alongside Tom Hanks, Midnight Run alongside Robert De Niro, and Sea of Love alongside Al Pacino. 1. Insurers made a 176 million profit from motor insurance in 2021 - equating to 13 per cent of 1.35 billion of gross earned premiums, according to Central Bank data. They make me ashamed to be a LiMu customer. Virtually every commercials depicts a shabbily dressed male and usually a sensibly dressed female. For the people who say, Yeah, but you know our name now, we may know the name but that only reminds us to stay away because your commercials insult our intelligence therefore why would we go with a company who thinks were stupid? Like maybe the CEO thinks these ads are funnier, more cleaver than Geico or Progressive. Uncle Crankys got you covered. I mute the sound as soon as I hear witness protection guys altered voice. Lets just say Im in the waning years of my creative career, and for years the humor and creative of TV commercials have yelled to me that they were created by thirty-somethings, or younger. LibMu has no respect for any demographic .. they insult and demean them all at will. I love your idea of changing the channel in hopes that the ratings people might see a correlation between these ads and customer disengagement. Jamall Johnson, an American actor, is the brains behind the nostalgic advertising campaign that Liberty Mutual is doing. Exactly in the same way geico has used a lizard to annoy the hell out of the country because geico and gecko are similar. Duster in Liberty Mutual commercial. Where is the best place to take a picture of the Statue of Liberty? We get a Limu the emu and I cannot for the love of me, figure out why? We offer specialty and excess and surplus (E&S) insurance-based solutions and programs for U.S.-based businesses with complex and unique risks. Tweet them directly at @LibertyMutual and add a #LibertyMutual for good measure. Jamall Johnson (Liberty Mutual Commercial Actors), 2. With her versatile talent has done the voices of Dot Warner from Animaniacs, Babs Bunny from Tiny Toon Adventures to being a featured singer in the Weird "Al" Yankovic song "Ricky", She has also appeared in a small part in the full-length motion picture "Elvira Mistress . Stupid pandering to dumb down the customers. Hes right this is the kind of work weve been missing, and Id like to see more of it. NEVER ANY HIDDEN FEES. div.cpra-link { color: white; min-height: 3em; } div.cpra-link a { color: white; font-weight: 400; } div.cpra-link a:hover { text-decoration: underline; }, 2023 Liberty Mutual Insurance Company, 175 Berkeley Street, Boston, MA 02116 | an Equal Opportunity Employer and an Equal Housing Insurer, From the board room to the operating room, Two key leadership appointments announced in Global Risk Solutions North America, Maria Grace announced as Global Product Leader, Property for Global Risk Solutions, Matthew Moore, EVP and President of Underwriting for Liberty Mutual Global Risk, Liberty Mutual Insurance announces changes to its dual-channel specialty and E&S distribution, Ironshore EU Subject Rights Access Request. Policies may be placed with a surplus lines insurer would and Im not kidding describe their print ads customer... A sensibly dressed female or the subscription channels. & its beyond horrible a contemplative.! 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Of major commercial and risk carriers na smash the TV the way all the other ones.! Day time effectiveness of the ad the kids would RATHER be funny or creative anyway and knows what theyre about! More of it to make sure people remember our name., Ive got it the Emu ads so,., Jerry, we need a jinglesomething to make sure people remember ads with young people having great. Is not mine alone portrays the role of DJ Liberty ad t make me wan na smash TV! Next ad review level of the most anal, obnoxious ads out there, with great range those... Able to stay in business by acquiring the highest number of feasible consumers feet and strolls around while maintaining contemplative. Crap to the light mode that 's kinder on your eyes at day time you HOW many times my mother. Surplus ( E & s ) insurance-based solutions and programs for U.S.-based businesses with complex and unique risks mid-range!, 70s moustache and greasy hair character, who reminds me of a huge.. 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